The Aevi Edit: Sustainable Fashion


The third most polluting industry in the world and the second largest consumer of water, the mainstream fashion industry has a long way to go when it comes to employing a sustainable criteria. The production of fabrics and the creation of garments, shoes and accessories requires an immense amount of resources such as water, energy, chemicals and labour; components of conventional clothing production that have a largely detrimental impact on the environment, people and the planet.

However, despite the prevalence of mainstream fashion and the concurrent indifference towards its practises to the majority, there is an expanding body of sustainable, consciously created brands, retailers and informative resources cropping up around the globe. Bringing an awareness and sense of style not out of place on the pages of Vogue to the masses, read on for our current favourites…


The Acey

A virtual place for modern women to discover and purchase contemporary clothing, created consciously, The Acey is our most regularly frequented e-retailer for clothing and accessories, with purpose. Founder Holly Allenby chooses to only work with brands that embody two simple qualities: integrity and innovation. Through their conscious business philosophy, all brands featured on The Acey push the boundaries in their own unique way, through fabric innovations, the utilisation of local factories, clever business models or everyday ways of working. As well us taking into account their outlay on the environment, the brands housed in The Acey online store consider and care about the people behind the products they are producing. Our favourite brands on the site include Matt and Nat (vegan leather accessories), Kings Of Indigo ethical denim, Veja trainers and as of this year, their very own designs too.


An online luxury boutique that has been referred to as the “Net-a-Porter” of sustainable fashion, Reve En Vert houses a sophisticated and eclectic assortment of womenswear, accessories, jewellery, homeware and beauty products of a mostly organic, natural and sustainable nature. Founded in 2013 by Cora Hilts and Natasha Tucker in response to the evolving nature of contemporary style into ‘something a bit too consumptive and trend-based’ for their taste, the duo set out to better the world through their joint passion and appreciation of fashion and lifestyle. Supporting designers actively improving the standards of the design industry through raising awareness and innovation, the Reve En Vert online store features a timeless collection of both high end and independent designers who embody a sustainable ethos, carefully considering their methods, where they produce their designs and what goes into the products that they make. A scroll through their showcase reveals re-made British bags from Christopher Raeburn, womenswear pieces from Svilu and jewellery from Pamela Love. We love.



Created in 2009 by Yael Aflalo, Reformation design and manufacture the majority of their limited edition collections from their factory headquarters in downtown Los Angeles, utilising sustainable fabrics and vintage garments and incorporating responsible practises throughout the supply chain. All garments that aren’t Reformation’s own brand are produced by responsible manufacturing partners in the U.S. or abroad using sustainable methods and materials. With a mission to lead and inspire a sustainable way to be fashionable, Reformation create beautiful styles at a fraction of the environmental impact of conventional fashion.

What’s your legacy

A sustainable fashion information platform and online marketplace curating the best in sustainable and ethical fashion from around the globe, What’s Your Legacy was founded in an attempt to make the sustainable shopping experience an easy and enjoyable one. Seeking to inspire and excite people to shop for consciously created fashion from brands who are doing good, the platform features educational articles, interview’s with designers and consciously curated editorial shoots to reveal how sustainable fashion is making a positive difference.

Pama activewear

Combining eco friendly fabrics and sustainable practises with fashion forward design to create the loveliest high performance activewear, PAMA London is our favourite activewear brand, and for good reason. Initiated as a desire to fill the gap in the market for an ethically- produced, eco-conscious activewear collection, PAMA garments are designed to incorporate the healing colours of the seven chakras – spirituality, awareness, communication, love, power, creativity & trust. With ethical intentions just as prominent as their spiritual undertones, we expect big things from this London / LA based brand. Watch this space!

FoundNatalie ViklundComment